Posted 14 December 2004 - 10:33 AM
Hi
Ok First let me stress again, some search engines take a very dim view of what they consider "cloaking" and may ban any site that they find using this method. That said, many thousands (probably millions) use it without any ill-effect. (Especially those in very cometitive markets, such as, <cough> the adult entertainment industry, as well as some SEO companies (despite what they tell you), and many other highly competitive areas.
My personal view is that it helps search engines sort the chaff from the wheat, so to speak, by giving it only the relevant content.
So What Do You Do With the New Page?
Essentially what you want to do is write a page purely for the search engines. This means, no images are required, no javascripts are required, etc. Just pure relevant content.
Please, whatever you do, don't write a page just full of keywords such as "keyword1, keyword2, keyword3, keyword4, over and over.
The directed-to page should make perfect sense to a human reader. The only difference really is that the content should be far more targeted.
For example, if your current homepage is about, I don't know, boats, then great, but if you write an entire homepage all about it, spanning several paragraphs, then users will invariably see all the text you have and figure they don't have time -- they go elsewhere.
Whereas, you can write as much as you like on the stealthed page as users won't see it. (I would suggest adding a "This is a text-only version of our site -- Click here to visit the full version" type of thing, linking back to the homepage.)
If you are new to search engine workings, then I would seriously suggest looking at improving existing content before attempting anything as brave as this snippet.
Please let me know if I can be of any further help. Perhaps it's time for me to get my finger out and write part 2 of the search engine document....